Pilgrim Product Development

As part of Ancient Connection’s business support strand, we worked with a number of businesses in Pembrokeshire to develop new bespoke tourism products that linked in with the new pilgrimage route. Five businesses were supported to develop and test the following products:

Pilgrim Tokens

St Davids Cathedral designed and produced beautiful pilgrim tokens, pendants and pilgrim bags with the with the bee of St Aidan and the dove of St David forming the basis of their design. These are now for sale in St Davids Cathedral shop and the Ferns Medieval Experience.

 Click here to visit the St Davids Catherdral Online Shop.

Art Photography Book

Karel Jasper’s art photography book documenting her Creative Camino 2022 experience is now printed and distributed to local gift and bookshops in North Pembrokeshire.

To buy a copy of the book, Click here to visit Karel’s website.

Pilgrim Merchandise

Ditsy Puffin Designs have created a catalogue of pilgrim merchandise for a more budget market (e.g. mugs, pin badges, water bottles etc.) for sale in various outlets in Pembrokeshire and Wexford as well as online.

These are now on sale. Click here to visit Ditsy Puffins website.

International Walking Tour Product

Waterford Camino Tours have now developed a new guided pilgrimage product ‘St Davids Way’, along the Pembrokeshire section of the route, marketed to Irish and North American tourists.

Click here to see Waterford Camino Tour’s offering.

Pilgrimage On Wheels

North Pembrokeshire Trade and Tourism have developed a mini-bus pilgrimage aimed at cruise ship visitors and those who, for whatever reason are unable to access the new pilgrimage route on foot. It starts in Goodwick and ends at St Davids and visits many of the important spots along the pilgrimage route in between.

The product is now publically available and bookable on their website. Click here to view.