Tag: destination marketing

Categories
Film Outcomes Pilgrimage

Destination Marketing

Campaigns

Destination Marketing

Orchard - The Cardiff-based marketing firm

Orchard designed and delivered a two phase marketing campaign, promoting the two regions and the new Wexford-Pembrokeshire Pilgrim Way.

A mix of Out Of House marketing at key sites in Wexford and Pembrokeshire, TV ads, Radio Ads, Adverts in national publications, digital marketing campaigns and travel writer commissions were created.

Sky - AdSmart campaign

A 30 second TV ad was broadcast from January 27th to 6th of March.

Categories
Archive Arts Pilgrimage

Creative Camino

Arts Project

Creative Camino

Ancient Connections is undertaking an experimental and creative pilgrimage from Ferns to St Davids in May 2022 – the Creative Camino. Four artists, four community members, a travel writer and a filmmaker will make the eight day journey on foot from Ferns to St Davids starting on 1st May and ending on 8th May. A documentary film will tell the story of their journey and encourage others to follow in their footsteps.

The artists are: Bonnie Boux, Kate Powell, Suzi MacGregor and Ailsa Richardson

The project is teaming up with Journeying, a Celtic focused walking and pilgrimage guide company based in Pembrokeshire who are working closely with The British Pilgrimage Trust on the development of the new pilgrim route from Ferns to St Davids, which will be the main legacy of the Ancient Connections project and will be launched officially in 2023.

2023 marks the 900th anniversary of the granting of a privilege to St Davids by Pope Callixtus II, who declared that two pilgrimages to St Davids Cathedral were equal to one journey to Rome. It seems a fitting year to launch the new route! 

The route will encourage stronger links between these two Celtic regions, as well as attract overseas visitors in a sustainable form of cross-border tourism. 

 The British Pilgrimage Trust have created a mailing list for those interested in keeping up to date about the developments of this new route. Click on the button below to join.

Join BPT mailing list

The Journey

The pilgrimage sets off with  community celebrations and a world premiere performance of a traditional Celtic music piece (composed especially for the event). A fitting festive send-off for a group of pilgrims. Pilgrims will then make their way to Rosslare via Oulart, Olygate and Our Lady’s Island where they will take a ferry to Fishguard. Finally, they will walk the Pembrokeshire coast path along with some inland pathways.  They will reach their destination, the small city of St Davids, on Sunday 8th May where they will be given a glorious Pembrokeshire welcome. The pilgrims will be joined by a giant St David puppet who will lead the travellers into the grounds of St Davids Cathedral with a special choir procession. A spectacle to behold! The event is led by Small World Theatre . The artists will present an improvised performance to share the story of their journey and experiences along the way.

Media and Documentary

Throughout the journey, the experiences of the pilgrims as well as the beautiful scenery, heritage sites and wildlife will be documented by Llif:Flow a digital media company based in Angelsey. The stills and footage will be used to promote the project and new pilgrimage route concept across social media platforms and a short documentary film has been commissioned as promotion and legacy.

Follow the story!

Follow the pilgrims journey on our Instagram page which will be updated daily

Ancient Connections Instagram

Date: May 2022

Funded by: Ancient Connections

In Partnership with: Journeying 

Project Outputs: 
Artist performances 
A Documentary film
Short media content for social media and still photos

Learn More at: www.journeying.co.uk